Joseph Chan from AsiaPay explains how perfectly orchestrated payment flows and loyalty programmes make everything more efficient for merchants
Look around the globe; you will see in today’s highly competitive and ever-changing ecommerce landscape, a need to generate awareness, drive sales and build brand strategy. In this context, market expansion plans are one of the top priorities for online businesses.
Most merchants who enter a new market will typically invest huge efforts into bringing customers to their website and through to the checkout, but if the payment system is too cumbersome or unfamiliar, shoppers are likely to abandon the purchase. Another thing that most merchants don’t realise is the integral role payments play in the daily operations of their businesses.