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Study: Retailers That Master Mobile Product Discovery Could Drive More Digital Revenue

by Deena M. Amato-Mccoy | Apr 09, 2018
Better discovery experiences that engage customers for longer and help them to explore more of the catalog result in increased returns.

By shifting their focus away from the intricacy of mobile payment and toward product discovery, retailers will see an uplift in digital revenue.

In fact, mobile product discovery can impact digital revenue by up to 33%, according to data from Qubit.

Accding to the study, mobile-influenced sales increased 93% in 2017, compared to 2016. Some retailers received as many as one in three computer transactions as a result of mobile browsing.