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Retail Is Evolving. Here's How Businesses Can Survive and Thrive

by Doug Straton | Mar 12, 2018
People will always buy things, but retailers need to adapt to how they want to do it.

Forget the doom-mongers; the future of retail looks bright. I know that runs counter to much you've read. But stick with me: Retail's not dying — it's just evolving.

Take the long view: People will always be buying and selling things. Indeed, the concept of mutually advantageous transactions goes back to prehistoric times. But, let's please stop talking about brick-and-mortar stores or e-commerce. Retailing, online and offline, is one ecosystem, at least with general merchandisers.

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