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5 Things to Consider When Choosing an E-Commerce Platform

by Anurag Gupta | Mar 12, 2018
Your online store will need a solid e-commerce platform to be successful. Before you choose your store's platform, consider these five main features.

According to research by Statista, worldwide e-commerce sales are predicted to experience a threefold lift and jump from $1.3 trillion in 2014 to $4.5 trillion in 2021. To clutch lucrative outputs from the booming industry, many businesses are setting up online stores. At the core of all the budding online businesses, as well as the established ones, lies an e-commerce platform, powering these stores for smooth functioning. 

E-commerce platforms like Magento, WooCommerce, Shopify and BigCommerce have made selling online easier than ever before. They offer amazing platforms along with the essential tools for building, managing and marketing an online store. Most importantly, these e-commerce platforms play a decisive role in the success or failure of an online store. A fully functional and integrated e-commerce platform ensures smooth sailing of online stores. A wrong decision of e-commerce platform can cause irreparable damage to the online store's performance and business reputation.